D.I.Y.

Some people don't get streetwear culture. Some people think that it's all about making money. It's really about expressing your ideas and showcasing interesting new designs. I see streetwear as a new form of D.I.Y culture. Rick Klotz of Freshjive, Bobby and Ben Hundreds of The Hundreds and Lanie of Hell Bellz spoke recently about the story behind their brands and what streetwear means to them.