The music I grew up on made me the person I am today. So in a huge way that music also inspires this brand and a lot of the ideas and messages that run throughout. The music I grew up on was primarily punk rock, which is driven by the electric guitar. The electric guitar was pioneered by Les Paul. Enough said.
Actually I wanna add one last thing. Les Paul was in an accident which shattered his right arm and elbow. The doctors told him that he would never be able to regain movement in that arm and it would have to be set in one position. He told the doctors to set at an angle so that he could still play guitar. And just so you know, this wasn't an accident that happened late in his life, it was 1948. He lived most of his life this way.
Some people do things, others LIVE to do those things.
Rest in Peace.